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EyeEm Visual
Trend Report
2021

We have designed this guide to be an educational visual resource that can assist you in reaching more customers in 2021.

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The Social Rebellion

The Color of the Year

Depth Over Distance

Environmental Urgency

Portrait of a woman sitting at a table with cake on her face and a cake on the table in front of her stock photograph by Jumo Avilés EyeEm

The Social Rebellion

2020 represented an unprecedented time in history, yet 2021 will be the pinnacle moment when brands must disassemble the idea that diversity is simply a ‘buzzword.’ We create space for critical conversations with photojournalists and commercial photographers about what the call for honest representation means for brands for good not just 2021.

Woman smiling with visable body hair representing gender neutral stock photograph by Sol Vázquez EyeEm

The Color of the Year

Our color of the year represents comfort, aspiration, courage, and optimism. Find out why this subdued shade will be framing conversations in 2021 and learn how a simple visual refresh will develop positive, long lasting connections with your target audience.

Woman smiling with visable body hair representing gender neutral stock photograph by Sol Vázquez EyeEm

Depth Over Distance

Emerging travel habits are much deeper than they appear. Adventure will look different from 2020 as consumers go to even further lengths to find unique travel experiences. We speak to industry experts about why your images are the key to changing the way consumers notice and engage with your brand.

Woman smiling with visable body hair representing gender neutral stock photograph by Sol Vázquez EyeEm

Environmental Urgency

The implementation of lock-down living around the globe acted as a breath of fresh air from the traumatic natural emergencies and world-wide call for action to tackle the climate crisis, however, there’s a hidden cost to the pandemic. We explore why your brand’s stance on sustainability is strong, and noticeable, one before it’s
too late.

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