A Closer Look At The EyeEm Visual Trends Report 2021

The EyeEm Visual Trends Report is here! Our annual guide to the most important visual trends of the year ahead. Bringing together our photo editors, marketing team, and data from our global marketplace, it's the ultimate resource for teams of any size or industry sector.

Created by our team of experts, The EyeEm Visual Trends Report will equip you with a strong and responsive visual strategy that will make your brand stand out and evoke the right conversations in 2021. Here is your exclusive glimpse into the most important visual trends of 2021.

Designed to be your ultimate visual guide to the most important trends of the year ahead, download the EyeEm Visual Trends Report 2021 before it’s too late!

Are you a photographer looking for creative direction? We will be sharing more photographer insights over the coming weeks. In the meantime, find out what image buyers have been buying and get inspired to start shooting ready for next year!

Trend #1: The Social Rebellion

2020 represented an unprecedented time in history, yet 2021 will be the pinnacle moment when brands must disassemble the idea that diversity is simply a ‘buzzword.’ We create space for critical conversations with photojournalists and commercial photographers about what the call for honest representation and The Black Lives Matter movement means for brands for good, not just 2021.

Trend #2: Mellow Yellow

Following our color trend predictions of 2020, we introduce a new iconic color that will develop positive, long-lasting connections with your target audience. Representing comfort, aspiration, courage, and optimism, we foresee the subdued shade of Mellow Yellow to frame conversations in 2021.

See more images from our Mellow Yellow image collection to give your brand visuals a positive refresh ready for 2021

Trend #3: Depth Over Distance

Emerging travel habits are much deeper than they appear. Adventure will look different from 2020 as consumers go to even further lengths to find unique travel experiences. We speak to industry experts about why your images are the key to changing the way consumers notice and engage with your brand.

Trend #4: Environmental Urgency

The implementation of lock-down living around the globe acted as a breath of fresh air from the traumatic natural emergencies and world-wide call for action to tackle the climate crisis, however, there’s a hidden cost to the pandemic. We explore why your brand’s stance on sustainability is strong, and noticeable, one before it’s too late.

If you’re a brand or professional looking to create a relevant visual strategy that will make a big impact in 2021, download The EyeEm Visual Trends Report 2021 for free today.

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