Produced Realism
This trend encourages brands to mimic the spontaneous storytelling energy of a ‘candid’ snapshot, a genuine story moment which gives the subject an opportunity to reveal truth without unnecessary props, artificial lighting or excessive digital retouching. For businesses, it’s about telling simple product stories that elevate the human side of capitalism.
Reframing Mental Health
As one of the largest health issues facing today’s generations, brand creatives are able to provide a voice to the voiceless. As a goal to strive for in 2020, the way we reframe mental health from a visual perspective is just as important as the conversation itself. This starts with the way we market and campaign around the topic and how we choose the right images.
Citizen Activism
How do we tell a compelling visual story without expensive tools? In 2020, citizen activism is a visual trend that takes place outside the ballot box: where social and political change is increasingly seized through the lens of our smartphones, providing social media platforms with compelling eyewitness video and photography direct from the source.
The New Self
As an evolving art form, modern portraiture is quietly consuming the selfie, swapping raw spontaneity for constructed digital-vanity. Portraiture carries our deepest insecurities about what it is to be powerless in a social media vacuum that often values aesthetics more than genuine connections. Brands can learn from a renewed focus on simple visual elements.
The Commercial Creative
Brands are borrowing from iconic 20th century art movements, blending postmodernist art design elements with multiple references to pop art, Memphis Group design, still life artworks and Miami Pastel color palettes. Within this trend, there is a strong relationship between adventurous subject juxtaposition, millennial social expression and clever copywriting.
Generation Blue
What do you get when you combine millennial culture with photographic minimalism? We call it Generation Blue. As we try to process the seemingly endless negative news headlines that bombard us on a daily basis, the colors we choose in our brand campaigns offer a subtle, yet gentle reminder of the healing and emotional properties that color can help bring.
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