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EyeEm Visual
Trend Report
2020

Explore authentic creative concepts that your team can use right now to gain a competitive brand edge. We have designed this guide to be an educational visual resource that can assist you in reaching more customers in 2020.

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Produced Realism

Reframing Mental Health

Citizen Activism

The New Self

The Commercial Creative

Generation Blue

Portrait of a woman sitting at a table with cake on her face and a cake on the table in front of her stock photograph by Jumo Avilés EyeEm

Produced Realism

This trend encourages brands to mimic the spontaneous storytelling energy of a ‘candid’ snapshot, a genuine story moment which gives the subject an opportunity to reveal truth without unnecessary props, artificial lighting or excessive digital retouching. For businesses, it’s about telling simple product stories that elevate the human side of capitalism.

Woman smiling with visable body hair representing gender neutral stock photograph by Sol Vázquez EyeEm

Reframing Mental Health

As one of the largest health issues facing today’s generations, brand creatives are able to provide a voice to the voiceless. As a goal to strive for in 2020, the way we reframe mental health from a visual perspective is just as important as the conversation itself. This starts with the way we market and campaign around the topic and how we choose the right images.

Woman smiling with visable body hair representing gender neutral stock photograph by Sol Vázquez EyeEm

Citizen Activism

How do we tell a compelling visual story without expensive tools? In 2020, citizen activism is a visual trend that takes place outside the ballot box: where social and political change is increasingly seized through the lens of our smartphones, providing social media platforms with compelling eyewitness video and photography direct from the source.

Woman smiling with visable body hair representing gender neutral stock photograph by Sol Vázquez EyeEm

The New Self

As an evolving art form, modern portraiture is quietly consuming the selfie, swapping raw spontaneity for constructed digital-vanity. Portraiture carries our deepest insecurities about what it is to be powerless in a social media vacuum that often values aesthetics more than genuine connections. Brands can learn from a renewed focus on simple visual elements.

Man underwater grabbing a plastic bag cleaning the ocean of plastic pollution stock photograph by Ahmed Areef EyeEm

The Commercial Creative

Brands are borrowing from iconic 20th century art movements, blending postmodernist art design elements with multiple references to pop art, Memphis Group design, still life artworks and Miami Pastel color palettes. Within this trend, there is a strong relationship between adventurous subject juxtaposition, millennial social expression and clever copywriting.

Studio photograph of man with light projection of red text on his back stock photograph by Alina Potapenko EyeEm

Generation Blue

What do you get when you combine millennial culture with photographic minimalism? We call it Generation Blue. As we try to process the seemingly endless negative news headlines that bombard us on a daily basis, the colors we choose in our brand campaigns offer a subtle, yet gentle reminder of the healing and emotional properties that color can help bring.

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