Visual Communication
Now's your chance to get your Holiday Season imagery on point
By Michelle Thomas - 4 min read
This Holiday Season will be the first with no Covid-19 restrictions across the globe since before the pandemic. And while this year’s celebrations will be extra special for some families who might gather next to a toasty fireside under the glow of the lights, that’s not what the festive season looks like for everyone in 2022
Check out EyeEm’s curated imagery which explores every kind of Holiday setting.
Who’s who
The Holiday Season is all about family, and while we all know that families look different, visual media has some catching up to do. Let’s see some diverse family structures – single parent families, LGBTQIA+ parent families, young mums and dads, adopted families, and multiple generation families.
A Child’s Holiday
Involving the youngest members of the family in key holiday moments – such as putting the star on top of the tree, or leaving treats for Santa - is a popular family tradition that never fails to warm the coldest heart. Kids are naturally dynamic, so there’s no excuse for stale visuals, and EyeEm have a broad selection of curated collections that represents childhood in all its gorgeous diversity, inclusive of ethnicity, disability, and gender.
Dreaming of a kid-free Winter Holidays?
With birth and fertility rates in decline across Europe, Asia and the USA, child-free couples are a booming demographic, and they want to see themselves represented when it comes to festive holiday content. So make sure your branding includes imagery of content kidless couples of all ages having a nice time.
Festive screen-time
The pandemic has changed the way we communicate with those we’re closest to, and those who can’t celebrate the season with loved ones are likely to video call. Authentic shots of the way people use tech to get close to the ones they love should have a place on your Winter Holidays visuals list.
‘Tis the season…but which one?
A holiday barbeque on the beach may be unthinkable across most of Europe, but it’s standard practice in Australia. Get creative with the locations of your Holiday Season visuals and add interest for the viewers.
To absent friends and family
For too many, the Holiday Season will be a time of quiet grief for loved ones lost during the last two years of the pandemic. Whether those tributes are paid with an extra space laid at the table, or a wreath on a headstone, those families deserve to see their experience represented in visual media.
Whatever you need for your Winter Holidays content, EyeEm has a wealth of eye-catching imagery that will get your brand noticed. Get in touch today!