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New Value AG Adds EyeEm To Its Growing Creative Network

By EyeEm Team - 2 min read

New Value AG adds EyeEm to its growing network of leading digital platforms shaping the future of the ‘Creator Economy’ sector. With the goal of empowering creatives around the globe to thrive socially and economically, the Swiss public investment company believes that creativity should be at the heart of every business.

Based in Switzerland, New Value AG (“New Value”) is a public investment company listed on the SIX Swiss Exchange with a specific remit to acquire participations in leading companies with digital business models, including digital content and community platforms in the rapidly emerging ‘Creator Economy’ sector. The investee companies have a global network of over 10 million creative minds from all around the world. The platforms connect the global community of creatives to work on opportunities from leading brands, ensuring that their work is seen and used in global advertising campaigns, games, and entertainment formats.

From graphic designers to augmented reality experts and from 3D animators to photographers the companies embrace every aspect of creativity - and because they are driven by technology and not by an agency, they can represent millions of diverse and talented individuals from 195 countries around the world. It’s one of the reasons the work the creatives produce resonates so powerfully with consumers – it comes from an authentic and unbiased place that often overlaps with the target audience that brands want to reach.

New Value believes that creativity should be at the heart of every business. It is essential to new businesses and it sustains the best companies once they have reached global scale. It is a vital success factor which helps companies stay ahead. Therefore, it is particularly exciting to announce these recent milestones:

  • New Value signed an investment agreement with the shareholders of EyeEm Group GmbH, based in Berlin, to acquire 100% of the shares in EyeEm, a marketplace for premium stock photography and photo & video productions powered by a global community;
  • New Value also broadened its investment portfolio by acquiring 100% of the shares in Jovoto GmbH, based in Berlin, an online marketplace for creative services and ideas;
  • New Value also acquired Talenthouse IP LLC, New Mexico, USA (100%), which holds all rights associated with the platform; and
  • New Value took over a stake in TLNT Holdings SA, Luxembourg (50.5%), which holds interests in the operators of and, online platforms for creative professionals.
  • The investee companies create rich data that offers valuable insights into the future of creativity, surfacing trends and artistic directions way before they hit the mainstream, which helps brands to stay one step ahead and come up with new and exciting ways to engage audiences.

    It is important to New Value that the community of creatives behind its investee businesses thrives both socially and economically.

    About EyeEm

    EyeEm is a global marketplace for premium stock photography and professional photo & video productions. The platform is powered by its patented, AI based computer vision software that automatically analyzes the content of an image. EyeEm’s Personalised Aesthetics Search allows brands to find on brand visuals quickly and reliably. With contributions from millions of creative photographers , the Berlin-based company is home to some of the world’s greatest images. EyeEm’s worldwide network allows any company to book photographers for high-quality photo and video productions anywhere in the world. EyeEm was founded in 2011 in Berlin and New York. Website:

    About Jovoto GmbH

    Jovoto is a crowd-collaboration platform connecting the world’s best-known consumer brands with curated teams of top creative professionals to accelerate innovation. With more than 750 success cases, serving brands such as Mercedes-Benz, Starbucks, unicef, Coca-Cola or Henkel, Jovoto is considered a leading platform in its own category. According to faircrowdwork, Jovoto is ranked #1 for fairness by creative professionals globally. Jovoto believes that happy talent delivers better results. Website:

    About Talenthouse IP LLC

    Talenthouse is the largest on-demand creative ecosystem with 1M members spanning 195 countries. The community at Talenthouse generates content in response to a brief. This content is generated through the power of Talenthouse technology, coupled with Talenthouse reach in membership of creative entrepreneurs globally. Website:

    About TLNT Holdings SA

    TLNT’s brands consist of and Ello launched in 2014, and was initially created as a response and alternative to Facebook. When ELLO launched, the founders published a manifesto, and used the tag-line, “You Are Not a Product.” Ello provides a hyper engaged community for its users.

    Zooppa is an online platform that connects video- creatives and big brands. Zooppa has evolved by building a huge community of creatives that generate digital video content for clients, through open projects, private projects, and direct production. Websites: and

    About New Value AG

    New Value, listed on the SIX Swiss Exchange, invests directly in private, emerging companies with above-average growth potential. As an investment company, New Value promotes innovative digital business models and accompanies them through to market success. The portfolio includes participation in companies of various degrees of maturity. More info: