Visual Communication

Make Your Brand Visuals Irresistible by Using Video

By Kaila Krayewski - 6 min read

Videos are an irresistible source of entertainment that can lead to stronger brand engagement.

Video Content Strategy 101

It’s likely that at least once in your life, you have shared a video either with a friend or on one of your social media feeds. And if you haven’t shared at least one - we’re shocked - as 92% of mobile video viewers share what they view.

Brands should consider this when strategizing what type of marketing campaign you intend to use. If your company can produce a succinct, professional - but entertaining short clip to highlight your brand and product - you will also likely become part of the above statistic.

And the best part? It really works.

Happy business people using smart phone together in board room

Key Overview:

  • Why Use video?
  • The Statistics Surrounding Video
  • The Story to Tell
  • On the Clock?
  • Why Use Video?

    In previous decades, businesses used static images to create engagement and and growth. Not surprisingly, most businesses also relied on written content to increase engagement and sales. However, that is quickly changing. The marketing world is now pushing video content rather than static images, due to the fact that videos combine two key senses which automatically catch the attention of people: the auditory and visual senses.

    It is said that the human brain relishes video over traditional text-based content, as it is programmed to retain visual content in a far superior manner to the former. In fact, it is worth noting that studies have found that the average viewer retains 95% of the message conveyed, when in video format. This is a stark contrast when compared to our brain’s ability to retain just 10% of the information that we read through writing-based platforms.

    On top of that already astounding statistic, it has been reported that if a user has a positive experience with an advertisement in video form, it increases their purchase intent by 97%, while their brand association skyrockets by 139%.

    Cropped hands filming from mobile phone

    The Statistics Surrounding Video

    Marketing your brand through video is an invaluable strategy. Through even a 10-second clip, a company can show potential customers exactly what their product is, what it can do, and why it would benefit them to invest in it. According to Google, almost 50% of Internet users look for videos related to a product or service before visiting a store to make the purchase. It’s a good job that half of the consumer market relies on videos, given that Marketing Professors found “the average user spends 88% more time on a website with video than a website without one.”

    Side view of female upholstery worker using laptop while talking on phone at workbench in workshop

    The Story to Tell

    Videos are more likely to be clicked on, 27-fold, over traditional text-based content. The reason for this is that videos turn a 1,000-word article into a visual, less time-consuming story which is easily digested and more enjoyable to absorb, in just a matter of minutes. If you can captivate your audience or target market during an era of technological influence where there is a continuous increase of sharing culture across social media platforms, it makes it far easier to sell your brand.

    Your brand’s video content can also exploit the aforementioned sharing culture of social media platforms. It has been found that videos on platforms like YouTube, Facebook, Twitter, and Instagram generate 1,200% more shares than text and image advertisements, combined.


    On the Clock? We Can Help

    If time and resources are holding you back from achieving your visual media ambitions, EyeEm can help. Hosting a community of 22+ million creators, EyeEm has recently started our own videography service.

    We can help you by mobilizing our team to guide you through the planning stage of your video marketing campaign, with professional video content provided by our industry-leading, award-winning network of videographers. We will ensure your brand receives the best quality content, on time and on budget.

    Currently, EyeEm provides a myriad of visual content production services all at affordable rates, including photography, videography, Instagram stories, GIFs, 360° video, and cinemagraphs. If you’re in the market for success and want to take your brand to the next level, we can help you realize your brand success by using video.

    Cropped image of woman hand showing wristwatch at subway station

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