Visual Stories

Dress to Express: A Fresh Approach to Capturing Street Style

 min read

More than just a fashionable term, the street style aesthetic celebrates self-expression and inclusivity – in turn, helping you connect with your audience.

When choosing photos for your campaigns, homogeneity is out: Compelling, contemporary visuals that connect with the diverse people you engage with are of the essence.

Based on a desire to be different, blending fashion and confidence to create a unique look, street style is about authentic taste of individuals – and how they choose to present themselves in public.

Want to speak the language of a young, urban audience? Photos of street style are the way to do it: They use rich colors and clean-cut compositions to bring a sense of order to the busy streets. On top of that, they do wonders to focus a viewer’s attention.

Above all, they communicate diversity: The streets are a democratic place—and showing its contrasts is a perfect way to make clear you’re embracing beauty in all forms.

My 2017 trip to Havana. Connected by Travel close-up day land vehicle men mode of transport occupation one person outdoors people real people Red sky Transportation Fresh on Market 2017

By Lennin Ruiz

Yellow, Helsinki 30.9.2017 with Nikon D7200 Bright colors Busy day Cityscape Colors Helsinki Nikon Nikon D7200 color potrait nikonphotography one person people raincoat urban yellow yellow raincoat yellow themes Paint the Town Yellow Fresh on Market 2017

By Anni Kauniskangas

Second Acts Fresh on Market 2017

By Ari Cottman

Naturaleza🌾🌿 Nature photography naturaleza Nature's Diversities Happy sheets🍃 amarillo yellow piña Pineapple verde Green color Green manos Hands azul blue chaqueta jacket reloj Cloock Fresh on Market 2017

By Yeison Vergara

Coffee, anyone? young adult one person sunglasses restaurant real people Fashion beautiful woman front view table young women leisure activity Sitting cafe indoors illuminated lifestyles women eyeglasses portrait EyeEm Best Shots EyeEmNewHere canonphotography modelling Coffee Shop Fresh on Market 2017

By Andrew Barnes

Orgy Dessert cotton candy cottoncandy cottoncandyclouds food human body part human hand pink cotton candy sweet sweet food The Week on EyeEm Rethink Things Fresh on Market 2017

By Kate Phellini

EyeEmNewHere beauty in Nature casual clothing cold temperature energetic full length leisure activity lifestyles motion Nature one person outdoors people real people Red snow Standing Winter young adult young women Fresh on Market 2017

By Varya Ro

Rethink Things VSCO WeekOnEyeEm art Circle day indoors no people photography photooftheday Shape week on eyeem Fresh on Market 2017

By Luka Khabelashvili

Fashion fashionstreet streetphotography streetstyle arts culture and entertainment casualstyle Casual Look model fashion model modelshoot Looking At Camera model photography live Fresh on Market 2017

By Александра Чептурян

one young woman only front view one person people balloon holding young women human body part Standing The Week on EyeEm 100 Shades of Yellow Paint the Town Yellow one woman only Fresh on Market 2017

By Grlls Mnmxms

Sunshine Jones Monstera deliciosa day full length leaf leafs photography leisure activity lifestyles one person outdoors people poolside real people swimming pool water young adult young women Fresh on Market 2017

By Matt Louder

Lolita's Life, 2017 Fashion MOVIE book childhood cinema close-up day elementary age eyeglasses focus on foreground front view head and shoulders headshot indoors leisure activity lifestyles Looking At Camera one person portrait real people summer vintage young adult young women Fresh on Market 2017

By Jenniré Narváez

human body part human hand Adult Adults Only one person eyeglasses only women people one woman only mid adult holding indoors eyewear women close-up eyesight young adult day Lost in the Landscape Connected by Travel amusement park mecasual clothing christmas decoration eye test equipment ophthalmologist Fresh on Market 2017

By prakash chavda

indoors real people Hanging one person lifestyles day close-up human hand people store Fresh on Market 2017

By E L E N A

casual clothing close-up day front view indoors one person people real people Standing young adult Fresh on Market 2017

By Jan T.

Boots Casual Look Portrait of a Woman blond hair casual clothing clothes day focus on foreground girl leisure activity lifestyles one person outdoors portrait real people Rear view Road sexygirl Standing streetphotography striped Transportation urbanphotography young adult young women Fresh on Market 2017

By Olga

Public Transportation train - vehicle subway train Amsterdam City Life Travel Photography photography photographer Connected by Travel Standing EyeEmNewHere Fresh on Market 2017

By GowithGuts

My dear Lolita portrait street photography lifestyles Best of EyeEm EyeEm of the week Creative Photography eye4photography The Week on EyeEm Shadows & lights streetphotography urbanphotography real people women of EyeEm Portrait of a Woman fine art portrait Fresh on Market 2017

By carameluh

Header image by E L E N A.