Visual Stories

Dress to Express: A Fresh Approach to Capturing Street Style

By Maya - 3 min read

More than just a fashionable term, the street style aesthetic celebrates self-expression and inclusivity – in turn, helping you connect with your audience.

When choosing photos for your campaigns, homogeneity is out: Compelling, contemporary visuals that connect with the diverse people you engage with are of the essence.

Based on a desire to be different, blending fashion and confidence to create a unique look, street style is about authentic taste of individuals – and how they choose to present themselves in public.

Want to speak the language of a young, urban audience? Photos of street style are the way to do it: They use rich colors and clean-cut compositions to bring a sense of order to the busy streets. On top of that, they do wonders to focus a viewer’s attention.

Above all, they communicate diversity: The streets are a democratic place—and showing its contrasts is a perfect way to make clear you’re embracing beauty in all forms.

Man driving vintage car against sea
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Young woman wearing sunglasses standing against yellow corrugated iron
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Close-up of man holding pineapple
Young woman seen through window at cafe
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Cropped image of people holding cotton candy against corrugated iron
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Full length of woman with red shawl standing on snow against sky
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Portrait of beautiful woman standing against building in city
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Woman holding yellow balloon in front of face against trees
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Directly above shot of woman holding leaf while sitting on poolside
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Close-up girl wearing swimming goggles
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Cropped hand of woman closing blue curtain of changing room
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Close-up of young woman standing against wall
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Rear view of woman walking on road
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REAR VIEW OF MAN STANDING BY TRAIN
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Header image by E L E N A.