Visual Stories

Dress to Express: A Fresh Approach to Capturing Street Style

By Maya - 3 min read

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More than just a fashionable term, the street style aesthetic celebrates self-expression and inclusivity – in turn, helping you connect with your audience.

When choosing photos for your campaigns, homogeneity is out: Compelling, contemporary visuals that connect with the diverse people you engage with are of the essence.

Based on a desire to be different, blending fashion and confidence to create a unique look, street style is about authentic taste of individuals – and how they choose to present themselves in public.

Want to speak the language of a young, urban audience? Photos of street style are the way to do it: They use rich colors and clean-cut compositions to bring a sense of order to the busy streets. On top of that, they do wonders to focus a viewer’s attention.

Above all, they communicate diversity: The streets are a democratic place—and showing its contrasts is a perfect way to make clear you’re embracing beauty in all forms.

 Car,  Cuba,  Day,  Driving,  Hat
 14-15 Years,  Asian And Indian Ethnicities,  Corrugated Iron,  Day,  Females
 20-24 Years,  Adult,  Blue,  Close-Up,  Day
 20-24 Years,  Cafe,  Day,  Fashion,  Females
 Corrugated Iron,  Cotton Candy,  Cropped,  Day,  Food
 Cold Temperature,  Day,  Energetic,  Full Length,  Ice
 Art Of,  Circle,  Close-Up,  Cropped,  Day
 20-24 Years,  Adult,  Arts Culture And Entertainment,  Attitude,  Beautiful Woman
 Balloon,  Casual Clothing,  Day,  Focus On Foreground,  Fragility
 45-49 Years,  Day,  Directly Above,  Females,  Horizontal Image
 14-15 Years,  Brazil,  Childhood,  Close-Up,  Day
 Blue,  Changing Room,  Close-Up,  Closing,  Cropped
 20-24 Years,  Asian And Indian Ethnicities,  Beautiful Woman,  Brown,  Casual Clothing
 25-29 Years,  Casual Clothing,  Day,  Focus On Foreground,  Leisure Activity
 Adult,  Amsterdam,  City Life,  Day,  Horizontal Image
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Header image by E L E N A.