Visual Communication
Forget Everything You Think You Know About Stock Photography
By EyeEm Team - 4 min read
With more and more stock sites popping up every day, there is no shortage of stock images to choose from. So, how’s a marketer to know which stock library will best represent their brand?
You know what they say: a picture is worth a thousand words and when it comes to marketing, a picture could be worth a thousand visits. Still not sure about that? But as a marketer, how do you find the right visuals for your campaign amongst the sea of stock libraries? Here are some strategies for finding images with EyeEm that won’t ruin your marketing efforts or site design.
Keep It Real
Photography is often what makes a website stand out from the crowd. Great imagery sparks interest, making a site beautiful to look at as you use it. And if you are after marketing success, then you really need to avoid the cliché stock photos and start using unique and high quality images that look more authentic.
Websites that employ images that are authentic — particularly those with a cultural relation to the website visitor — tend to receive greater rates of initial visitor trust than those that do not.
Notice the difference? One of these guys is not fooling anyone. It’s pretty obvious which one has never spent time at his local skatepark.
Diverse
Addressing diversity and inclusiveness in your stock imagery will widen your audience when you include more skin tones, body shapes, abilities or gender. Stock photos at EyeEm represent the true world we live in. Cultures from all corners of the globe, people, genders and relationships of all shapes and sizes, and from economic backgrounds of all sorts, are all featured within the EyeEm photo catalogs.
By bringing together a carefully curated selection of images, we offer the best possible options for you. Our eye-catching, artistic imagery can tell your story or bring your brand to life while invoking the impression of the globe as a village or providing you with a quirky, cool ethnic vibe. Find the stock images that work for you.
Global
Our global community is at the core of our diverse and authentic visual collection. A quick search of our database will reveal photos from Brandenburg, Germany, to Helensburgh, Australia, to Chatsworth, USA, and beyond. This diversity of location gives the image an authenticity not often found on other sites.
Our contributors live and work in the captured locations, offering the local insight of their photographer’s eye, on the ground. Their images take a snapshot of the world around them and tell a captivating story. As businesses of all sizes become more global, it is vital that their branding and images do too. The world gets smaller with each click of our photographers’ cameras.
Artisan
We aren’t a photo mill interested in churning out as many images as possible to appeal to the widest audience. EyeEm’s carefully curated photo collections are chock full of images that have been taken with great attention and care, and the difference in quality is clear.
Our roots as an underground art movement show up in the type of talent that we attract: photographers with a passion for their craft that shines through in their art. Our photos possess the personality and soul of the photographer who took them, making the images feel more alive, real and unique.
Talk to our team about our customized image curation service.
Authentic
At EyeEm, we like to keep things authentic and down to Earth. The general public is becoming more astute and realize when you are trying the hard sell. They don’t buy into the fluffy, unrealistic images of old. They have a more discerning palate and want to have their interest piqued instead of staring at the same old boring images.
This authenticity is obvious in all that we do. Our photographers use their artistic vision to find the image that not only feels real, but possesses real depth.
It’s a No-Brainer
Every business needs imagery - a brand or concept can’t be built purely with words. Choosing EyeEm stock photography gives you and your team an immediate advantage, with no weak options to choose from or bad choices to make, your team can feel empowered to make their work come to life, not fall asleep.