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EyeEm x Huawei: Promoting a New Phone Through Several Missions

By chaoui - 2 min read

How we engaged the EyeEm Community Around Huawei’s P9 Launch

The partnership: EyeEm x Huawei

The challenge:

With the aim of reaching and engaging a diverse range of photographers around the launch of the Huawei P9 – their flagship smartphone co-engineered with Leica – Huawei wanted to tap into EyeEm’s creative community as a means of elevating their new product and striking up a global conversation with their intended audience.

Full frame shot of blue water and fish

By AnTiM

High angle view of skateboard at park

By Rosley

How we did it: Five Missions

The Huawei P9 and its Leica-branded dual lenses were brought into focus through five distinct Missions, harnessing the creativity of our 18 million-strong photography community. By utilizing the breadth of our communication channels, we were able to effectively cross-promote the Huawei P9 – and reach the right audience throughout.

The results: Freshly sourced photography

“Cross-promoting with EyeEm’s huge community was invaluable and allowed us to engage directly with our intended audience – we were amazed at the number and quality of submissions!
– Bianca Spada, Global Senior Digital Marketing Manager – Huawei Technologies

Silhouette man using phone against orange sky

By Karn Bulsuk

Pink flamingos preening outdoors

By Jon Wheeler

A glimpse at our sourcing success:

• 9 million likes
• 265,000 submitted photos
• 63,000 photographers contributed

Silhouette man playing volleyball against sky during sunset

By Ana LC

Low angle view of rollercoaster against clear blue sky

By Jess

Looking for original and authentic images to bring your brand’s story to life? Our Creative Services team is working closely with brands to source images. Get in touch for a free curation at the link below. Our team will work with you to fulfill your visual branding needs.

Header image by @rubalr