N26 Case Study

Learn how one brand visually transformed the banking industry

N26 Case Study

Learn how one brand visually transformed the banking industry

A Leader In Visual Design


As one of the most innovative Fintech companies operating in the banking and finance space today, N26 is also a leader in visual design, with a deliberate, user-centric style that is both catchy and self-aware of its younger customers. N26 is particularly attractive to millennial audiences, because of their consistently engaging and authentic visuals.

We spoke to N26’s Senior Brand Designer Todd Wilson about what makes the brand so unique from a design perspective and how it has emerged to lead the industry in finance visuals.

From an engagement perspective, N26 has found success with employee branding and storytelling, an integral detail for any finance company that wants to support and nurture their employees. “We are tapping into something new. People are sick of the status quo.” Millennials want to see real people and a company’s employees are sometimes the best representatives of their own brand.


Using Bright Design to Innovate


Bright and playful colors are deliberate. In the finance world,N26 has deliberately chosen not to use a corporate-style blue background that is popular with global investment and finance brands. N26’s bright, poppy colors resonates with a millennial audience that is keen to focus on positivity and optimism.

Because of their design flexibility, N26 is able to draw upon smaller traditional design cues in its brand design, allowing the company to stay relevant and innovative at the same time. “A larger color palette can speak to different people indifferent ways.”


More Than Just A Bank


N26 doesn't like to think of themselves as just a bank. This is done on purpose. “We are not a bank. We like to think of ourselves as a lifestyle brand, with a lifestyle approach to design.”

N26 is considered a visual design innovator in the finance industry. Todd believes that to reach millennial audiences, brands should not be afraid to try new things and be different. Above all, he believes, brand design can be “more flexible”.

Gone are the days when brands were just one color mono-types. “The one-brand color days are more like your corporate 1990s” he adds, when companies such as Starbucks and Mcdonald's ruled the design space with their basic color and design elements.


Is your brand ready for a visual boost?

EyeEm connects 25 million photographers with the world's leading brands. With our worldwide network of photographers, we can produce photoshoots at scale efficiently and on budget.


How it works

Coordinating with you and your team, we work to craft the ideal brief that aligns your vision and visual brand language. We then assign the project to the photographers from our Collective that best meet your needs.

Want to know more? Call us.

United States: +1 929 416 1587
Germany: +49 30 403 6595 00 (Deutsch / English)


Alternatively, feel free to leave us a message in the email form below and we'll get back to you soon.

Let's have a conversation.

A Leader In Visual Design


As one of the most innovative Fintech companies operating in the banking and finance space today, N26 is also a leader in visual design, with a deliberate, user-centric style that is both catchy and self-aware of its younger customers. N26 is particularly attractive to millennial audiences, because of their consistently engaging and authentic visuals.

We spoke to N26’s Senior Brand Designer Todd Wilson about what makes the brand so unique from a design perspective and how it has emerged to lead the industry in finance visuals.

From an engagement perspective, N26 has found success with employee branding and storytelling, an integral detail for any finance company that wants to support and nurture their employees. “We are tapping into something new. People are sick of the status quo.” Millennials want to see real people and a company’s employees are sometimes the best representatives of their own brand.


Using Bright Design to Innovate


Bright and playful colors are deliberate. In the finance world,N26 has deliberately chosen not to use a corporate-style blue background that is popular with global investment and finance brands. N26’s bright, poppy colors resonates with a millennial audience that is keen to focus on positivity and optimism.

Because of their design flexibility, N26 is able to draw upon smaller traditional design cues in its brand design, allowing the company to stay relevant and innovative at the same time. “A larger color palette can speak to different people indifferent ways.”


More Than Just A Bank


N26 doesn't like to think of themselves as just a bank. This is done on purpose. “We are not a bank. We like to think of ourselves as a lifestyle brand, with a lifestyle approach to design.”

N26 is considered a visual design innovator in the finance industry. Todd believes that to reach millennial audiences, brands should not be afraid to try new things and be different. Above all, he believes, brand design can be “more flexible”.

Gone are the days when brands were just one color mono-types. “The one-brand color days are more like your corporate 1990s” he adds, when companies such as Starbucks and Mcdonald's ruled the design space with their basic color and design elements.


Is your brand ready for a visual boost?

EyeEm connects 25 million photographers with the world's leading brands. With our worldwide network of photographers, we can produce photoshoots at scale efficiently and on budget.


How it works

Coordinating with you and your team, we work to craft the ideal brief that aligns your vision and visual brand language. We then assign the project to the photographers from our Collective that best meet your needs.

Want to know more? Call us.

United States: +1 929 416 1587
Germany: +49 30 403 6595 00 (Deutsch / English)


Alternatively, feel free to leave us a message in the email form below and we'll get back to you soon.

Let's have a conversation.

A Leader In Visual Design


As one of the most innovative Fintech companies operating in the banking and finance space today, N26 is also a leader in visual design, with a deliberate, user-centric style that is both catchy and self-aware of its younger customers. N26 is particularly attractive to millennial audiences, because of their consistently engaging and authentic visuals.

We spoke to N26’s Senior Brand Designer Todd Wilson about what makes the brand so unique from a design perspective and how it has emerged to lead the industry in finance visuals.

From an engagement perspective, N26 has found success with employee branding and storytelling, an integral detail for any finance company that wants to support and nurture their employees. “We are tapping into something new. People are sick of the status quo.” Millennials want to see real people and a company’s employees are sometimes the best representatives of their own brand.


Using Bright Design to Innovate


Bright and playful colors are deliberate. In the finance world,N26 has deliberately chosen not to use a corporate-style blue background that is popular with global investment and finance brands. N26’s bright, poppy colors resonates with a millennial audience that is keen to focus on positivity and optimism.

Because of their design flexibility, N26 is able to draw upon smaller traditional design cues in its brand design, allowing the company to stay relevant and innovative at the same time. “A larger color palette can speak to different people indifferent ways.”


More Than Just A Bank


N26 doesn't like to think of themselves as just a bank. This is done on purpose. “We are not a bank. We like to think of ourselves as a lifestyle brand, with a lifestyle approach to design.”

N26 is considered a visual design innovator in the finance industry. Todd believes that to reach millennial audiences, brands should not be afraid to try new things and be different. Above all, he believes, brand design can be “more flexible”.

Gone are the days when brands were just one color mono-types. “The one-brand color days are more like your corporate 1990s” he adds, when companies such as Starbucks and Mcdonald's ruled the design space with their basic color and design elements.


Is your brand ready for a visual boost?

EyeEm connects 25 million photographers with the world's leading brands. With our worldwide network of photographers, we can produce photoshoots at scale efficiently and on budget.


How it works

Coordinating with you and your team, we work to craft the ideal brief that aligns your vision and visual brand language. We then assign the project to the photographers from our Collective that best meet your needs.

Want to know more? Call us.

United States: +1 929 416 1587
Germany: +49 30 403 6595 00 (Deutsch / English)


Alternatively, feel free to leave us a message in the email form below and we'll get back to you soon.

Let's have a conversation.

A Leader In Visual Design


As one of the most innovative Fintech companies operating in the banking and finance space today, N26 is also a leader in visual design, with a deliberate, user-centric style that is both catchy and self-aware of its younger customers. N26 is particularly attractive to millennial audiences, because of their consistently engaging and authentic visuals.

We spoke to N26’s Senior Brand Designer Todd Wilson about what makes the brand so unique from a design perspective and how it has emerged to lead the industry in finance visuals.

From an engagement perspective, N26 has found success with employee branding and storytelling, an integral detail for any finance company that wants to support and nurture their employees. “We are tapping into something new. People are sick of the status quo.” Millennials want to see real people and a company’s employees are sometimes the best representatives of their own brand.


Using Bright Design to Innovate


Bright and playful colors are deliberate. In the finance world,N26 has deliberately chosen not to use a corporate-style blue background that is popular with global investment and finance brands. N26’s bright, poppy colors resonates with a millennial audience that is keen to focus on positivity and optimism.

Because of their design flexibility, N26 is able to draw upon smaller traditional design cues in its brand design, allowing the company to stay relevant and innovative at the same time. “A larger color palette can speak to different people indifferent ways.”


More Than Just A Bank


N26 doesn't like to think of themselves as just a bank. This is done on purpose. “We are not a bank. We like to think of ourselves as a lifestyle brand, with a lifestyle approach to design.”

N26 is considered a visual design innovator in the finance industry. Todd believes that to reach millennial audiences, brands should not be afraid to try new things and be different. Above all, he believes, brand design can be “more flexible”.

Gone are the days when brands were just one color mono-types. “The one-brand color days are more like your corporate 1990s” he adds, when companies such as Starbucks and Mcdonald's ruled the design space with their basic color and design elements.


Is your brand ready for a visual boost?

EyeEm connects 25 million photographers with the world's leading brands. With our worldwide network of photographers, we can produce photoshoots at scale efficiently and on budget.


How it works

Coordinating with you and your team, we work to craft the ideal brief that aligns your vision and visual brand language. We then assign the project to the photographers from our Collective that best meet your needs.

Want to know more? Call us.

United States: +1 929 416 1587
Germany: +49 30 403 6595 00 (Deutsch / English)


Alternatively, feel free to leave us a message in the email form below and we'll get back to you soon.

Let's have a conversation.

Let's have a conversation.