Market Trends

See Two Subjects Dominating Photography This Season

By Lars - 3 min read

A closer look at EyeEm’s Spring / Summer Visual Trends.

Recently, we released the latest edition of our biannual visual trends reports – an in-depth look at the colors, subjects, and styles that are shaping photography this season.

Today, we’re taking a closer look at the second chapter of the report: Subjects.


Traditional gender roles have become eroded in recent years, allowing more and more people to express themselves, or to identify themselves outside of binary gender roles.

It’s a development that pairs remarkably well with photography, which has a long tradition of being used for self-expression and portraiture.

We have been seeing a notable uptick in uploaded photos that explore the space between male and female. They show behavior beyond the usual stereotypes, cross-dressing, but also the use of lighting and composition to obscure the signifiers of gender.

Portrait of man with make-up against gray background

By Pawel


By Fabian Palencia

Close-up of sign on door

By Carolyn Lagattuta

Cropped image of hands touching young man wearing nose ring against wall


Female Power

Following the election of Donald Trump, more than 100,000 women marched on Washington, D.C in January 2017. It was a show of defiance against the President’s remarks on women, against discrimination and a message of empowerment – the latest sign that feminism has gone mainstream.

Interestingly, this development has also influenced how women are depicted in photography: We’re seeing imagery that shows women being naturally confident, showing their strength, and an overall pride to do so.

Portrait of young woman by lake

By Nguyen Thanh Luan

Woman with red skirt in mid-air

By Anca Asmarandei

Side view of silhouette woman standing on steps

By Artur Tavares

Low section of woman preparing for deadlifts

By Criene

The way women are depicted is finally being aligned with their actual role in society – or cheekily hinted at by showing them as everyday superheroes.

To see even more example pictures and to read the remaining chapters, make sure to head over to our full Visual Trends Report that you can read for free!

Header image by Criene.

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