A few quick tags can help your photo get found by photographers and buyers alike, but with just a little more effort, you can effectively raise your chances of selling a photo on EyeEm Market. According to industry statistics, a photo with a location tag can raise its chance of selling by up to 82%. And that’s not the only benefit of tagging images with locations – overall, a seller’s average revenue per photo rises by 20% and the number of times a single photo sells rises by 16%.
Why do photos with location tags sell?
Image buyers search for photos based on tags. The tags that they search are based off the illustrative details they seek for their story or campaign, which are often based on location. Without a location tag, there is no sure way for an image buyer to know that your photo was taken where it appears to have been shot. Your tag guarantees that the buyer knows where it was shot and thus creates a more direct path to getting your photo sold.
3 Tips for Effective Location Tagging
1. Use suggested geotags
When uploading a photo to EyeEm, you will always have the option to geotag your photo. The suggested locations appear based off of where your photo was shot. Simply choose the most relevant location.
TIP: If you’re not physically at the location, the accurate geotag might not display. In that case, tag your photo with the location using the regular tag function.
2. Be specific
Pick the most specific location when tagging. Rather than San Francisco, California, select Golden Gate Park or rather than Berlin, Germany, select the East Gallery Wall. This will place your photo in a smaller pool of photos, upping your chance of getting your photo seen by a buyer.
EXAMPLE: A photo tagged “hot springs” will yield 1,635 photos. Get a little more specific with a tag like the “Pamukkale” hot springs in Turkey, and you’ll get a yield of 154 photos. A buyer is much more likely to discover your photo in the latter pool of photos.
3. Use EyeEm Vision
EyeEm Vision is our image recognition technology that suggests tags based off what it ‘sees’ in a photo. These tags can suggest both objects and concepts in an image – both search items used by image buyers. The higher number of relevant tags that your image has, the more easily it is found by buyers.
See more images below for examples of specific and relevant tagging:
Header image by @s19