Visual Stories

15 Ways of Seeing: Ultra Violet

By Madeline - 2 min read

Inspired by John Berger's 1972 book 'Ways of Seeing,' our '15 Ways of Seeing' series is an invitation to see the world differently. Each week, we highlight one theme with 15 photos. This week we showcase the beauty of Ultra Violet, the Pantone Color of the Year.

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”

– Laurie Pressman, Vice President of the Pantone Color Institute

Portrait of woman standing amidst purple smoke against trees

Close-up of woman hand covered with powder paint against purple background

Cropped hand holding ice cream in drinking glass

Close-up portrait of woman wearing sunglasses

Man with flashlight standing against star field on field

Midsection of man operating sound mixer at night

Want to learn more about the Pantone Color Institute? See more here.